Sr Digital Content Producer, WTKR

WTKR, The E.
W.
Scripps CBS affiliate in Norfolk, VA is seeking a Sr Digital Content Producer to organize, write and update content on digital platforms with a focus on all Scripps local news websites, mobile apps, and social media platforms.
specializes in niche medium such as video or data visualization.
WHAT YOU'LL DO: Write, edit, publish and manage content on multiple digital platforms, including the station's local website, mobile and social networks.
Deliver compelling content using current production and web-delivery tools.
Optimize the user experience by being attentive to live web metrics and user experience best practices.
May catalogue and organize archived content.
Create content that is aligned with and enhances the brand; enhance content with outside links, maps, slideshows.
Apply Search Engine Optimization (SEO) best practices to every piece of content.
May update and interact with fans/followers on social media.
Coordinate with editorial and technical staff to facilitate the migration of multimedia content to new media platforms, including video, audio, still photos and graphics.
Assist in online coverage of major news events, breaking news and severe weather to ensure high quality, consistent community coverage online.
Build out special sections and site features to enhance coverage and increase user engagement.
Work with other departments, including sales and marketing and as needed for on-site and/or station initiatives that require content integration.
Perform other duties as assigned.
WHAT YOU'LL NEED: BS/BA in related discipline preferred or equivalent years of experience Generally 5+ years of experience in related field preferred.
WHAT YOU'LL BRING: Must be skilled with Content Management Systems, Hypertext Markup Language (HTML), Audio Editing, Image Editing, cascading style sheets (CSS) and Social Networking.
Must have a strong desire to focus on web-based content.
Must have basic HTML formatting skills and knowledge of how to FTP/publish web content.
Must be creative, have good people skills and be able to handle deadline pressure and multi-tasking.
Must have knowledge and experience with still-image photography using digital cameras/handheld video cameras.
Must have working knowledge of how to use and update social media platforms.
Must have photo editing skills with ability to manipulate, crop, enhance images as needed for publishing on website.
Basic video editing skills a plus.
If you are a current Scripps employee, please do not apply on this site.
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ABOUT SCRIPPS: The E.
W.
Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world.
As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets.
Scripps reaches households across the U.
S.
with national news outlets Scripps News and Court TV and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery and Laff.
Scripps is the nation’s largest holder of broadcast spectrum.
Scripps is the longtime steward of the Scripps National Spelling Bee.
Founded in 1878, Scripps’ long-time motto is: “Give light and the people will find their own way.
” As an equal employment opportunity employer, The E.
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Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law.
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