Marketing and Events Manager

*UNITED WAY OF SOUTH HAMPTON ROADS* *Title:* *Manager of Marketing & Events ($50,000 - $60,000)* *Department: Marketing* *Report To: Senior Director of Marketing & Events* *Date Created: 10/1/2023* *Why Work for United Way:* Do you want to leave work every day knowing that you made an impact? At United Way of South Hampton Roads (UWSHR), you’ll work in a fun and supportive environment where every day is a new opportunity to make a difference.
If you talk to our employees, the single trait we all have in common is passion.
We work hard because we love what we do and we know how much our community needs us.
You’ll learn from some of the best in the business and be constantly challenged in an ever-changing industry.
Plus, we offer excellent benefits and opportunities for advancement.
If you want to be great while doing good, join the United Way team.
*Objectives & Expectations:* The Manager of Marketing & Events is responsible for helping to advance the brand and positively position United Way as a philanthropic leader and trusted partner in the community.
The successful candidate should have an intimate understanding of how marketing campaigns work, know how to run successful events, and be prepared to hit the ground running.
The Manager of Marketing & Events will increase the awareness and visibility of UWSHR among the public, donors, and volunteers through strategic execution of marketing plans, events, and the development of compelling content for advertising, awareness, and engagement purposes.
This position will provide creative input; help create and implement a company-wide integrated marketing plan; lead staff to ensure consistent messaging and uniformity of presentation; execute a wide variety of events; measure results; and make adjustments for continuous improvement.
*Core Competencies:* · Mission-Focused: Catalyzes others’ commitment to mission to create real social change that leads to better lives and healthier communities · Relationship-Oriented: Is astute in cultivating and managing relationships toward a common goal · Collaborator: Understands the roles and contributions of all sectors of the community and can mobilize resources (financial and human) through meaningful engagement · Results-Driven: Dedicated to shared and measurable goals for the common good; creating, resourcing, scaling, and leveraging strategies and innovations for broad investment and impact · Strength of Character: Demonstrates ability to be approachable and cooperative while also being a successful executive leader · Brand Steward: Steward of the brand and understands his/her role in growing and protecting the reputation and results of the greater network · Visionary: Confronts the complex realities of the environment and simultaneously maintains faith in a different and better future, providing purpose, direction and motivation · Team-Builder: First ensures that the right people are in the right roles at the right times; fostering commitment, trust, and collaboration among multi-cultural leaders and stakeholders · Outward Turning: Understands the dynamics of local, regional, and national environments, and works on an agenda rooted in the community’s own perception of its needs and aspirations · Business Acumen: Possesses a high-level of broad business and management skills and is effective at using financial resources wisely and for the greatest impact · Network-Oriented: Values the power of networks; striving to leverage United Way’s breadth of community presence, relationships and strategy *Core Values:* · *We are responsive* to each other and to the community.
We do our best to anticipate challenges and needs so we can proactive address them.
We do NOT react, we respond – promptly, appropriately, and thoughtfully.
· *We build trust* by being transparent, authentic, and vulnerable.
We communicate openly and listen with respect and empathy.
We do NOT shy away from tough conversations or backtrack on our commitments.
· *We are determined* and steadfast in our commitment to our goals.
We are persistent and tenacious, and seek creative solutions to overcome obstacles.
We do NOT let failure keep us down – we brush it off and try again with renewed dedication the next day.
· *We are team players*, always seeking opportunities to go above and beyond our job description to help our colleagues and partners.
We aim to create a positive, fun environment where we are proud to be ourselves.
We do NOT work in silos, but instead play to each other’s strengths and cover each other’s blind spots.
· *We care about community* because to us, this work is personal.
It’s for our families, our neighbors, our children, our friends.
We are all here because we want our work to matter – to have some higher purpose – and we want to surround ourselves with others who desire the same.
It’s NOT just a paycheck, it’s a purpose.
*Commitment to Inclusion, Diversity, Equity, and Access:* · *We take* the broadest possible view of diversity.
· *We value* the visible and invisible qualities that make you who you are.
· *We welcome* that every person brings a unique perspective and experience to advance our mission and progress our fight for the health, education, and financial stability of every person in every community.
· *We believe* that each United Way community member, donor, volunteer, advocate, and employee must have equal access to solving community problems.
· *We strive* to include diversity, equity, inclusion, and access at the center of our daily work.
· *We commit* to using these practices for our business and our communities.
*Job Responsibilities:* · Provide excellent customer service to the leadership society staff and committees that exceeds expectations and increases collaboration · Work with the team to strategize and implement techniques to generate leads and engage new donors through online strategies · Create compelling marketing and event emails to support the overall UWSHR marketing strategy · Capture monthly analytics to analyze KPIs and work with team to adapt strategy to ensure progress against goals · Simplify and distill complex information to provide clear, crisp, influential, and factual messaging that aligns with business objectives and projects strategy · Work with Resource Development and Community Engagement and Investment teams to foster a storytelling culture to engage donors, volunteers, and community partners · Regularly produce purposeful, engaging content · Develop content for, and actively engage on, UWSHR social media channels · Assist in leading the production of events, ranging in scale from intimate happy hours to large-scale luncheons, including coordinating with partners and vendors, programming and content, marketing collateral, flawless execution day of event, and post-event analysis and reporting · Work with leadership society staff to develop an annual event calendar · Support the Resource Development team in successfully planning and executing leadership society and campaign events · Operate with limited oversight while keeping the Senior Director apprised of workflow · Attend UWSHR and local community events, where applicable · Work simultaneously on multiple projects and expertly manage multiple deadlines · Collaborate across departments to bring projects to timely completion · Proof and review materials · Work with vendors to order materials, track delivery, and process invoices · Other duties as assigned *Working Environment:* Typical office environment, with at least 25% of time spent in outside meetings.
Nights and weekends will be required for relationship building.
*Physical Requirements:* This job requires exerting up to 20 pounds of force frequently, and/or a negligible amount of force constantly to move objects.
Additionally: · Worker must frequently talk, hear and use typical office equipment.
· Worker sits most of the time; routinely required to walk and occasionally travel by car.
· Ability to provide personal transportation · Ability to operate a computer for extended periods.
*Why is United Way of South Hampton Roads a Great Place to Work?* * 37.
5-hour work week (evenings or weekends may be required for events) * Remote Mondays and Fridays * Flexible and compressed schedule opportunities * Competitive pay * 403(b) retirement match up to 11% * Health and dental insurance – employer pays 80% for employees/74% for dependents * Health Savings Account or Flexible Spending Account *Other employer-paid benefits:* * Short-term and long-term disability insurance * Cell phone stipend * Term life insurance * 18 days PTO the first year of employment * 11 federal holidays * Parental leave up to 12 weeks * Tuition reimbursement * Mileage reimbursement (IRS rate) * 4 hours per month for personal appointments (doctor, dentist, legal, etc.
) * Volunteer policy (up to 8 hours per year) * Bereavement leave * Jury duty leave * Quarterly staff social events * Professional development opportunities * And so much more! Job Type: Full-time Benefits: * Dental insurance * Health insurance * Paid time off Work Location: In person