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Posted : Monday, October 30, 2023 04:50 PM
ADP is searching for a Senior Manager Marketing Measurement and Intelligence.
This position will be responsible for end-to-end performance measurement of ADP's Compliance Solutions marketing.
As the Compliance Solutions marketing measurement and intelligence lead, you will partner with marketing operators across functions to improve organizational marketing effectiveness by analyzing both internal and external datasets to better understand our customers, developing data backed recommendations, and enhancing analytical methodologies.
Successful candidates will have a good understanding of B2B marketing analytics.
This includes experience with B2B inbound lead funnels, CRO/Testing, visitor behavior, email marketing, and event marketing analytics.
He/she must be able to interpret complex results of large-scale data driven marketing campaigns/initiatives.
He/she should be comfortable leading complex initiatives from start to finish independently.
Responsibilities Proactively monitor, measure, and analyze performance of campaigns including SEO, website, social media, email marketing, and other marketing team initiatives Plan, develop, and implement intuitive dashboards designed for easy consumption by business stakeholders Lead the mining, analysis, and interpretation of data to develop actionable insights for complex business challenges Be a trusted analytical business partner that stakeholders lean on to make informed data backed decisions Present results, findings, and actionable recommendations to various stakeholders including senior leadership across marketing, sales, and operations Develop recommendations for enhancing analytical processes including site analytics tracking, CRM standards, data flows, and reports Partner with marketing operations and data team to create new or enhance datasets and tracking Perform ad hoc analyses as opportunities arise #LI-CS5 Qualifications Bachelor's degree At least 7-10 years of experience in marketing analytics positions across both B2B and B2C industries Strong analytical, processing, and mathematical skills with ability to structure and conduct analyses Strong experience with Business intelligence tools including Tableau Strong experience with site analytics tools such as Google Analytics and Content Square Strong experience with SQL Working knowledge of Sales CRM such as Salesforce Working knowledge of marketing research such as SEMrush and Conductor Working knowledge of marketing automation tools including Eloqua, Marketo, and salesforce marketing cloud Working knowledge of customer data and targeting tools such as ZoomInfo and Demandbase Skill merging diverse data from different platforms, formats, and environments Experience analyzing data from marketing and sales databases Proficiency in Microsoft Office Suite (W/strong excel data skills) Conceptual thinker with proven analytical & problem-solving skills Excellent verbal and written communication skills; ability to present complex information in an easy-to-understand manner Highly collaborative team player with the knowledge, intellect and temperament to work effectively in a fast-paced, energetic and complex environment.
Experience in the Human Capital Management (HCM) industry or the software as a Service (SaaS) product category is a plus Role is hybrid (3 or more days in an ADP office, 2 or less working from home).
Base salary offers for this position may vary based on factors such as location, skills, and relevant experience.
Some positions may include additional compensation in the form of bonus, equity, or commissions.
If you are a full-time salaried or hourly worker, we offer the following benefits: Medical, Dental, Vision, Life Insurance, Matched 401(k), Student Loan Repayment Program, Wellness Program, Short-and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days & Vacation, Paid Volunteer Time Off, and more.
Compensation range for this role is - $90,800 - $184,200 / Year Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP affirms that inequality is detrimental to our associates, our clients, and the communities we serve.
Our goal is to impact lasting change through our actions.
Together, we unite for equality and equity.
ADP is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability.
We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.
Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws.
We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace.
Click https://jobs.
adp.
com/life-at-adp/ to learn more about ADP's culture and our full set of values.
This position will be responsible for end-to-end performance measurement of ADP's Compliance Solutions marketing.
As the Compliance Solutions marketing measurement and intelligence lead, you will partner with marketing operators across functions to improve organizational marketing effectiveness by analyzing both internal and external datasets to better understand our customers, developing data backed recommendations, and enhancing analytical methodologies.
Successful candidates will have a good understanding of B2B marketing analytics.
This includes experience with B2B inbound lead funnels, CRO/Testing, visitor behavior, email marketing, and event marketing analytics.
He/she must be able to interpret complex results of large-scale data driven marketing campaigns/initiatives.
He/she should be comfortable leading complex initiatives from start to finish independently.
Responsibilities Proactively monitor, measure, and analyze performance of campaigns including SEO, website, social media, email marketing, and other marketing team initiatives Plan, develop, and implement intuitive dashboards designed for easy consumption by business stakeholders Lead the mining, analysis, and interpretation of data to develop actionable insights for complex business challenges Be a trusted analytical business partner that stakeholders lean on to make informed data backed decisions Present results, findings, and actionable recommendations to various stakeholders including senior leadership across marketing, sales, and operations Develop recommendations for enhancing analytical processes including site analytics tracking, CRM standards, data flows, and reports Partner with marketing operations and data team to create new or enhance datasets and tracking Perform ad hoc analyses as opportunities arise #LI-CS5 Qualifications Bachelor's degree At least 7-10 years of experience in marketing analytics positions across both B2B and B2C industries Strong analytical, processing, and mathematical skills with ability to structure and conduct analyses Strong experience with Business intelligence tools including Tableau Strong experience with site analytics tools such as Google Analytics and Content Square Strong experience with SQL Working knowledge of Sales CRM such as Salesforce Working knowledge of marketing research such as SEMrush and Conductor Working knowledge of marketing automation tools including Eloqua, Marketo, and salesforce marketing cloud Working knowledge of customer data and targeting tools such as ZoomInfo and Demandbase Skill merging diverse data from different platforms, formats, and environments Experience analyzing data from marketing and sales databases Proficiency in Microsoft Office Suite (W/strong excel data skills) Conceptual thinker with proven analytical & problem-solving skills Excellent verbal and written communication skills; ability to present complex information in an easy-to-understand manner Highly collaborative team player with the knowledge, intellect and temperament to work effectively in a fast-paced, energetic and complex environment.
Experience in the Human Capital Management (HCM) industry or the software as a Service (SaaS) product category is a plus Role is hybrid (3 or more days in an ADP office, 2 or less working from home).
Base salary offers for this position may vary based on factors such as location, skills, and relevant experience.
Some positions may include additional compensation in the form of bonus, equity, or commissions.
If you are a full-time salaried or hourly worker, we offer the following benefits: Medical, Dental, Vision, Life Insurance, Matched 401(k), Student Loan Repayment Program, Wellness Program, Short-and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days & Vacation, Paid Volunteer Time Off, and more.
Compensation range for this role is - $90,800 - $184,200 / Year Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP affirms that inequality is detrimental to our associates, our clients, and the communities we serve.
Our goal is to impact lasting change through our actions.
Together, we unite for equality and equity.
ADP is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability.
We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.
Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws.
We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace.
Click https://jobs.
adp.
com/life-at-adp/ to learn more about ADP's culture and our full set of values.
• Phone : NA
• Location : Norfolk, VA
• Post ID: 9004935571
