Overview:
This is not a Remote position.
This position will be based at our Virginia Beach, VA campus location.
About ECPI University
Since 1966, ECPI University’s employees have been dedicated to helping students achieve their academic and career goals through our unique education model.
Our culture is to prioritize our students’ success through the support of our dynamic team and industry focused curriculum.
ECPI University provides a stable work environment, with professional growth opportunities, and competitive benefits.
If you are interested in joining us in making a difference in students’ lives, we would love to hear from you to discuss the opportunity.
Benefits of Employment
ECPI University provides comprehensive benefits, some of which are highlighted below:
Tuition scholarship program available to employees and their immediate family members after 90 days of employment
Competitive compensation and medical/dental benefit plans
401(k) participation with possible employer contributions
This role will be responsible for programmatic and direct media investment for ECPI University Brands.
This role is expected to propose strategic tactics, review campaigns daily and troubleshoot technical issues as needed.
Responsibilities:
Maintaining a strong understanding of the digital media landscape and the latest DSP products and solutions
Using core knowledge of programmatic to propose strategic tactics that meet company’s objectives and KPIs across site direct and programmatic media buys.
Reviewing campaigns daily while adjusting those that need pacing and optimizations to ensure KPIs are met.
Creating and adopting new processes or workflow modifications as introduced to ensure consistent and repeatable processes are used across target markets.
Troubleshooting technical issues with creative, tactics, DSP software, and digital ad campaigns when necessary
Qualifications:
3+ years of experience in digital media buying, including programmatic.
An understanding and interest in programmatic and OTT.
Must have a desire to understand technology and strategy.
Experience in Demand Side Platform executions and knowledge of operations.
Strategic thinking, solution oriented, and proactive internal client service skills.
Proven internal client communication skills.
Strong issue problem-solving capabilities.
Ability to work well in a cross functional team environment.
Professional and advanced skills in Excel.
Experience in site tagging/pixel placement and Google Analytics strongly preferred.
Prior agency or education industry experience preferred.
Experience with Basis DSP desirable.
ECPI University is proud to be an Equal Opportunity Employer.
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