*Company Overview:* WB Marking is a full-service marketing and advertising agency located in Downtown Norfolk, VA.
Our dedicated team of experts is committed to delivering innovative and results-driven marketing solutions for our clients.
We are actively seeking a skilled and motivated PPC Specialist to join our dynamic team.
*Position Overview:* As a PPC Specialist at WB Marketing you will play a crucial role in driving the success of our clients' digital marketing campaigns.
The ideal candidate is passionate about paid advertising, stays abreast of industry trends, and possesses a proven track record of creating and optimizing PPC campaigns for maximum impact.
*Responsibilities:*
* *Campaign Strategy:* Develop and execute effective PPC strategies aligned with client goals and industry best practices.
* *Keyword Research:* Conduct comprehensive keyword research to identify high-value target keywords and phrases.
* *Ad Copywriting:* Create compelling and persuasive ad copy tailored to client objectives and target audiences.
* *Campaign Management:* Oversee the day-to-day management of PPC campaigns on platforms such as Google Ads, Bing Ads, and social media channels.
* *Budget Optimization:* Monitor and optimize campaign budgets to achieve the highest possible ROI while meeting client budget constraints.
* *A/B Testing:* Implement and analyze A/B tests on ad creatives, landing pages, and other campaign elements to enhance performance.
* *Analytics and Reporting:* Utilize analytics tools to track, analyze, and report on key performance indicators (KPIs) to clients on a regular basis.
* *Client Collaboration:* Work closely with clients to understand their business objectives, provide strategic insights, and ensure alignment with their overall marketing strategies.
* *Stay Informed:* Keep abreast of industry trends, algorithm updates, and emerging technologies to ensure our clients stay ahead of the curve.
*Qualifications:*
* Bachelor's degree preferred but not required.
* 5+ years creating and managing successful paid search campaigns, especially Google Ads.
Looking for a candidate whose primary responsibility has been paid search for 5+ years.
* Expertise in Google Ads and Bing Ads.
* Expertise in paid social media advertising a plus.
* Proficiency in Google Analytics (GA4) and other relevant analytics tools.
* Strong analytical and problem-solving skills.
* Excellent communication and presentation skills.
* Dedication to impeccable client service.
* Google Ads certification and other relevant certifications are a plus.
*Benefits:*
* Competitive salary
* Health and dental insurance
* Collaborative and dynamic work environment
* Opportunities for career advancement
If you are a results-oriented PPC Specialist with a passion for digital marketing and a desire to make a significant impact, we encourage you to apply.
WB Marketing is an equal opportunity employer.
We value diversity and are committed to creating an inclusive workplace for all employees.
Job Type: Full-time
Benefits:
* Health insurance
* Paid time off
Experience level:
* 5 years
Schedule:
* Monday to Friday
Experience:
* Google Ads: 5 years (Required)
Ability to Relocate:
* Norfolk, VA 23510: Relocate before starting work (Required)
Work Location: Hybrid remote in Norfolk, VA 23510
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